Private company "Amethyst Plus" manufactures confectionery products from 2010. Now the production facilities of the factory have grown, new production is planned for release. Changes in the range led to brand changes.
The confectionery market has long entered a stage of fierce competition. Regardless of the successes we have achieved, the topic of further development and upgrade is important for our company. In 2018, we decided to change the brand name from Amethyst Plus to ChoccoVia, to focus on sweets. It is with this name that we are heading to the European market, where our products are already in demand.
We needed a style that would speak for itself, a simple and at the same time memorable one.
The new brand of ChoccoVia has become more modern, lightweight, laconic and exquisite. The brand name comes from Chocolato in Italian, translated as "chocolate", and via - "way".
The meaning of the name is the "chocolate way". It sounds interesting and romantic. Very Italian. And as few as Italy are known as a country with delicious food, coffee and sweets, then the name of the brand will look for connoisseurs attractive, "delicious", and nobody will leave indifferent.