About company
The history of our company "Amethyst Plus" began in 2005, when Anatoly Martyniuk, the father of our current head, decided to start the candy business in Dubno. While engaged in the supply of dried fruits to the Rivne confectionery factory, Anatoly studied the technologies and foundations of the confectionery business, and started his own company for the production of sweets.
The history of our company "Amethyst Plus" began in 2005, when Anatoly Martyniuk, the father of our current head, decided to start the candy business in Dubno. While engaged in the supply of dried fruits to the Rivne confectionery factory, Anatoly studied the technologies and foundations of the confectionery business, and started his own company for the production of sweets.
We started with semi-manufactured production, so at that time the company had the opportunity to make only 2 tons of candies a month. Nevertheless, even such a small amount of production was not easy to implement, because Anatoly did not have any professional experience in trade. This problem was solved by his son Andrew, who joined the team in 2009. He has been actively engaged in the adjustment of sales, having traveled with products in the regions, and from the very first attempt signed several large-scale contracts. Since then, the company has entered a new level.
Today, thanks to modern professional equipment, the maximum capacity of production has grown to 50-60 tons of products per month. There are two workshops with our own lines in our company: in the first one produce walnuts of sweets, in the second one - dried fruit candies. At the beginning of the company, we had six classic positions. Later there were other varieties. We add accents with various additives - raisins, cranberries, honey. The dried fruits we use are different from prunes and dried apricots, dried melons, peaches, figs and dates.
Every year we expand the line of products with new flavors. The secrets of our recipe are the constant experiments of the team with our families. Wives and children are our first tasters and "focus group" for new solutions.
We are not afraid of competition. On the contrary, we treat it positively, because it is an incentive for development. The confectionery market continues the same struggle for the consumer as any other. This forces us to make every effort and creativity of our team to be among the best: to create new tastes, create new design solutions, connect interesting marketing campaigns, and encourage employees to share their ideas.
Some companies are trying to make their products more affordable, but this is possible only with the use of cheap raw materials. For us, quality is of fundamental importance. Yes, the prices for our products are higher than average, but we are not ready to give way to using quality products in their production. We believe that the quality of the product is respect for customers, for which we actually work.
We are not afraid of competition. On the contrary, we treat it positively, because it is an incentive for development
We strive to surprise our consumers not only with the exquisite taste, but also with the magnificent appearance of the product itself. We have created souvenir sets, each of which is a worthy gift even for a foreign guest or business partner: Ridna Ukraina, Bogdan Khmelnitsky, Lviv, Greeting from Hutsulshchyna, Oh, Odessa.
Despite the successes we have achieved, the theme of further development and upgrade is urgent for our company. In 2018, we decided to change the name of the brand from Amethyst Plus to ChoccoVia, focusing on sweets. It is with this name that we go to the European market, where our products are already in demand.
In the near future, we also plan to open a third workshop to increase production capacities and supply volumes abroad. Today, our company opens up great prospects. We have a place to grow and we will do it together with our consumers, inspired by new ideas and perfected in detail.